Blogger Insight: Why We Decided To Redefine Who We Are

I've been reading a lot of good articles on nichless blogs.  Of course you hear all the "experts" say you need a niche to be a successful blogger but we don't believe so.  I hate feeling restricted to write only on certain things because we're considered "fashion and beauty bloggers" and we've decided we're not listening to the "experts" anymore.

That is just one of the reasons we have decided to re brand, on top of better brand identity, and just fully being who we are as writers.  Yes, we still will talk about fashion and beauty, but there's so much more that peeks our interest.  We hope that with this re-branding period we can show other bloggers who are in the same dilemma that having a nichless blog is in fact being in a niche of its own, and there are so many of us out there who are successful in just doing that!

And yes...this is our new logo, hope you like!